5 Content material Advertising and marketing Concepts for October 2020


Content material advertising and marketing will help join with new clients or deepen relationships with current ones. However some companies wrestle to seek out subjects to deal with. The excellent news is that alternatives abound in October 2020, when an organization may cowl Nationwide Taco Day, elevate cybersecurity consciousness, profile clients, present a short historical past of merchandise, or determine Halloween do-it-yourself initiatives.

Content material advertising and marketing is the act of making, publishing, and selling content material with the aim of attracting, partaking, and retaining clients. The thought is that once you present one thing of worth, such pretty much as good content material, customers will respect it and even reciprocate.

What follows are 5 content material advertising and marketing concepts that you should use for your enterprise subsequent month.

1. Nationwide Taco Day: October 4

People collectively ate greater than 4.5 billion tacos final 12 months, in accordance to the Nationwide Taco Day web site. Given the U.S. inhabitants of round 331 million individuals, that’s greater than a dozen tacos every.

People collectively ate greater than 4.5 billion tacos final 12 months, or roughly a dozen tacos every.

“For a dish so extensively obtainable, the historical past of the taco is de facto unknown,” the web site continued. “However based on taco knowledgeable Jeffrey M. Pilcher, the phrase originates from the silver mines in Mexico within the 18th century, when taco referred to the little explosives staff used to extract the ore.”

“These have been items of paper wrapped round gunpowder and positioned into holes carved within the rock. ‘When you concentrate on it, a rooster taquito with a great scorching sauce can be a lot like a stick of dynamite,’ [said] Pilcher in an article at Smithsonian.com. ‘The primary references [to the taco] in any kind of archive or dictionary come from the tip of the 19th century. And one of many first kinds of tacos described known as tacos de minero — miners’ tacos. So the taco is just not essentially this age-old cultural expression; it’s not a meals that goes again to time immemorial.’”

Regardless, the chances are good that almost all of your clients and prospects like tacos. Listed below are a couple of articles or movies your organization can produce in October 2020.

  • A kitchen provide retailer may publish 10 taco recipes, from conventional Taco Bell-style to a vegan, panko-breaded cauliflower model.
  • A workwear store promoting Carhartt and Berne attire may publish articles about the perfect job website tacos, the perfect taco chains, or methods to take away taco stains.
  • An workplace provide retailer may publish a listing of the way to have a good time Nationwide Taco Day within the office.
  • An train tools vendor may publish a listing of wholesome taco recipes or suggest a exercise to assist shed the additional energy one would possibly absorb celebrating Nationwide Taco Day.

2. Nationwide Cyber Safety Consciousness Month

Help your customers understand how you protect them online and what they can do to protect themselves.

Assist your clients perceive the way you shield them on-line and what they will do to guard themselves.

October 2020 is Nationwide Cyber Safety Consciousness Month. The observance dates to 2004 as a joint effort of the Nationwide Cyber Safety Division throughout the U.S. Division of Homeland Safety and the nonprofit Nationwide Cyber Safety Alliance. Its goal is to boost consciousness about cybersecurity and the way we — customers, companies, authorities businesses — can work collectively to tackle cyber fraud and different on-line crimes.

For October content material advertising and marketing, you might clarify what your enterprise does to maintain clients protected and what they might do to higher themselves.

3. Profile Resilient Clients

Buyer profiles are exhausting to create. It’s a lot simpler to compose an article a few acquainted subject. However buyer profiles — particularly in video kind — might be an especially efficient solution to entice, interact, and retain consumers.

For a profile, determine potential clients worthy of the highlight and attain out to them to study their story. Then inform the story in an attention-grabbing manner.

To your October content material advertising and marketing, contemplate creating a couple of buyer profile articles, movies, or podcasts round of us who misplaced a job due to the coronavirus however responded by launching an entrepreneurial endeavor.

Profile customers who may have lost a job because of the coronavirus, but who are starting a business. <em>Photo: Lionello DelPiccolo.</em>

Profile clients who could have misplaced a job due to the coronavirus, however who’re beginning a enterprise. Photograph: Lionello DelPiccolo.

Attempt to affiliate these clients together with your model. For instance, an clothes shop promoting mountaineering sneakers, backpacks, and tents would possibly inform the story of a laid-off workplace employee, who reworked her passion, say backpacking, into an outside journey college for single ladies.

4. A Temporary Historical past

In lots of places of work, the de facto enterprise uniform for males is a pair of khakis and a polo shirt.

However the polo was created for tennis, as defined by Mr. Porter, the high-end males’s trend retailer, in its not too long ago revealed put up, “A Temporary Historical past of Polo Shirts.”

“Mr. René Lacoste, an enterprising French tennis participant, was on the lookout for a snug different to the elegant, if a bit of starchy, tennis whites of the day — white flannel trousers, a V-neck sweater, and a long-sleeved shirt, typically worn with a tie,” based on the article, which appeared in The Journal, Mr. Porter’s on-line journal.

Take this excellent content idea — "A Brief History" — from Mr. Porter.

Take this glorious content material thought — “A Temporary Historical past” — from Mr. Porter.

The straightforward-to-read article options clothes (the product Mr. Porter sells), celebrities, and a satisfying little story. Use the same tactic — a product your enterprise sells, well-known of us or teams of oldsters who use that product, and a satisfying story to create a short historical past of that merchandise.

Listed below are a couple of instance headlines.

  • “A Temporary Historical past of Energy Instruments”
  • “A Temporary Historical past of English Teas”
  • “A Temporary Historical past of Brassieres”
  • “A Temporary Historical past of Saddles”
  • “A Temporary Historical past of Ice Cream Spoons”

Be artistic, use your merchandise, and have enjoyable. “Temporary Historical past” posts are glorious content material alternatives.

5. Halloween DIY Initiatives

Halloween will be different in 2020. <em>Photo: Colton Sturgeon.</em>

Halloween shall be completely different in 2020. Photograph: Colton Sturgeon.

For retailers, Halloween is an important vacation in October. However Halloween in 2020 will probably be completely different as a result of pandemic. Thus, as a substitute of (or along with) publishing costume guides or comparable Halloween-related posts, contemplate creating directions for do-it-yourself initiatives that your clients can strive at residence.

As with all DIY-project content material, attempt to use the merchandise your enterprise sells. For instance, an omnichannel instrument retailer may describe methods to construct a contactless machine that makes use of a movement sensor to deploy sweet to trick-or-treaters. The challenge may characteristic numerous instruments the shop sells.

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