Amazon’s massive redesign on iOS to achieve all US customers by month-end – TechCrunch


The Amazon app is getting a makeover. You’ll have already noticed the refreshed model of the Amazon procuring app with its new coloration scheme and revamped navigation in case you’re an iPhone person. The adjustments started rolling out earlier this summer time to iOS customers within the U.S. and are on monitor to achieve 100% of the U.S. cellular buyer base on iOS by the tip of this month. Different markets will see the updates arrive later this yr and an Android launch will then comply with.

The corporate had not but publicized the adjustments to its procuring app, however confirms the iPhone updates are part of its bigger plan to make it simpler to direct cellular customers to their most-used options.

Amazon says the brand new model of the app will initially be obtainable to clients within the U.S., Canada, Europe, China, Japan and Central and South America, earlier than reaching different markets.

Picture Credit: Amazon app/screenshot by TechCrunch

It’s possible you’ll first discover the Amazon app appears brighter, due to a change that standardizes the app’s high navigation bar to a brand new blue-green gradient. Nevertheless, the larger adjustments are targeted on how the app works, not the colours it makes use of.

The redesign’s bigger goal, Amazon explains, was to make it simpler for customers to search out what they’re on the lookout for — even after they’re utilizing their iPhone with one hand, as is widespread.

As you progress by means of the up to date app, you’ll discover a brand new “Fast Entry” bar floating on the underside of the display screen that provides shortcuts to essentially the most often accessed options. This bar supplies hyperlinks to the app’s Dwelling web page, the place you’ll discover your personalised procuring suggestions, program affords and different seasonal content material. The second button, a profile icon, takes you to your account web page the place you’ll discover your orders, lists, account choices and beforehand browsed and searched objects.

With the third button, you’ll be able to entry your Amazon cart, the place you’ll additionally discover your orders and your “Purchase Once more” ideas.

Lastly, for these attempting to navigate elsewhere within the Amazon app with one hand, the brand new Fast Entry bar options its personal “hamburger” menu (the three horizontal traces), the place you’ll be able to browse and uncover different Amazon departments and packages, together with offers, Entire Meals and your Alexa Procuring Listing, amongst others.

Picture Credit: Amazon app/screenshot by TechCrunch

The hyperlinks listed within the navigation part are a lot bigger than earlier than, too, for simpler studying on small screens.

Sadly, Amazon hasn’t but found out find out how to handle its ever-growing record of “Applications & Options.” In the present day, this part of the app nonetheless considerably randomly combines Amazon’s numerous initiatives like Treasure Truck, Subscription Containers, curated collections (like Made In Italy or Amazon Launchpad), social options (like #FoundItOnAmazon) in addition to its companies like Amazon Contemporary, Amazon Pantry and others alongside hyperlinks for bodily locations. (Amazon Go, for some cause, will get its personal hyperlink, as an alternative of being featured beneath Amazon Bodily Shops.)

Even the navigation’s title, the obscure and all-encompassing “Applications & Options,” hints at an absence of group. It’s additionally unclear why Amazon lists some issues in each this part and in “Departments,” like Amazon Contemporary. In the meantime, others, like Amazon’s Handmade part, solely will get one itemizing.

However Amazon doubtless has a plan in thoughts when it makes such selections. On-line grocery, for instance, is serving to drive e-commerce gross sales amid the pandemic. It may’t damage, then, to make Amazon’s grocery companies simpler to search out by placing a hyperlink in every single place — together with, in fact, on the high of the house display screen in the primary navigation row.

Right here, Amazon highlights its key options: Entire Meals, Contemporary, Alexa Lists, Prime, Video and Music. (Think about how a lot display screen actual property could possibly be freed up if Amazon might solely work out find out how to consolidate its on-line grocery enterprise into one service as an alternative of two!)

Picture Credit: Amazon app/screenshot by TechCrunch

Different areas of the app obtained structure adjustments within the redesign, as effectively.

On the high of the display screen, for instance, the app incorporates a simplified navigation bar the place you’ll be able to rapidly faucet to carry out a search utilizing textual content or your digicam or have interaction with Alexa.

An Amazon spokesperson confirmed the small print and time-frame of its launch plans for the brand new app with TechCrunch.

“The brand new design for Amazon’s app on iPhone supplies clients simpler entry to the options they use most, whereas on the go. This contains the homepage, account and order data, their cart and the flexibility to browse and uncover Amazon departments and packages,” the spokesperson mentioned.

The retailer has but to replace its App Retailer itemizing to showcase the app’s new look-and-feel, which, for reference, is displayed beneath.

Picture Credit: Amazon

Not each cellular makeover deserves consideration, however this revamp is certainly one of Amazon’s larger updates up to now — particularly because it has completely moved its fundamental navigation and even modified its model’s coloration scheme. (Nicely, aside from the app’s icon, which nonetheless options the traditional, darker shade of blue.)

It’s additionally notable as a result of Amazon’s app is among the largest on iPhone, typically within the high 20 within the U.S. App Retailer. It’s presently the No. 26 General app within the U.S., as of the time of writing.

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