Google Adverts scripts automate routine duties. Final fall, I shared three such scripts which are useful to me.
What it does. No account is ideal. Generally Google will disapprove adverts. As an alternative of manually checking every advert group or operating a filter to view all disapproved adverts, you possibly can arrange “Disapproved Adverts Alerts” to inform. The script, from developer-consultant Nils Rooijmans, offers an output in Google Sheets with the disapproved adverts, together with their campaigns and advert teams, and the explanation for disapproval. I sometimes run the script day by day.
What to customise. This script requires solely two updates.
The script. Copy the “Disapproved Adverts Alerts” script.
What it does. Adverts can cease displaying for a number of causes, together with account suspension and invalid cost strategies. Nonetheless, accounts might be energetic with no exercise as a consequence of disapproved adverts, detrimental key phrases that block optimistic ones, incorrect dayparting settings, and extra. It’s important to know if an account has no exercise, whether or not its impressions, clicks, or price. Regardless of the metric, the “Account Down” script from Optmyzr runs hourly and sends a notification if there was no exercise throughout a chosen variety of hours.
What to customise. This script requires three updates.
The script. Obtain the “Account Down” script.
What it does. A Google Adverts account might have hundreds of recent search phrases each week. Every time period has optimization settings, reminiscent of:
The “Trending Search Phrases” script, additionally by Nils Rooijmans, identifies search phrases with at the very least 50 increased or decrease impressions. Trending Search Phrases offers insights into searchers’ priorities.
What to customise.
The script. Copy the “Trending Search Phrases” script.
What it does. This day by day script, additionally from Optmyzr, compares the averages of varied metrics — clicks, impressions, price, conversions — throughout all focused areas, after which sends alerts for uncommon variances. The Google Sheets output appears to be like on the metrics for sooner or later and compares them to the typical of a earlier, designated variety of weeks, which customers can customise. The script might report how the metrics for yesterday (a Tuesday, say) in comparison with the earlier eight Tuesdays for a given location. The variety of weeks, the metric, and the edge might be custom-made within the script.
For instance, say Boston sometimes has 100 conversions on Thursdays, however the latest Thursday had solely 25. The Geo Anomaly Detector script might ship a notification of the change. Potential causes embody a decrease funds, a new bidding technique, and even an exterior issue, reminiscent of a vacation.
What to customise.
The script. Obtain the “Geo Anomaly Detector” script.
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