Louis Vuitton proprietor LVMH and music star Rihanna have agreed to pause her Fenty trend label lower than two years after its launch, the French luxurious items big mentioned on Wednesday.
An announcement launched by French conglomerate, LVMH mentioned that Fenty’s ready-to-wear manufacturing, based mostly in Europe, could be “placed on maintain” pending higher circumstances.
“LVMH and Rihanna reaffirm their ambition to focus on the expansion and the long-term improvement of Fenty ecosystem specializing in cosmetics, skincare and lingerie,” it added.
It has been seen that the Fenty Instagram account has been inactive since January 1, and there hasn’t been a brand new assortment dropped on the location since November 2020, when Rihanna collaborated with one in every of her favorite shoe designers Amina Muaddi on a capsule of electrical blue and white PVC sexed-up stilettos.
Personal a bit of Fenty
All isn’t misplaced as LVMH-backed funding fund L Catterton plans to pay attention its efforts on supporting and rising Rihanna’s cosmetics firms Fenty Magnificence and Fenty Pores and skin, and likewise to develop into extra concerned along with her extremely profitable lingerie firm Savage x Fenty.
Recall that Rihanna is the primary Black girl to preside over an LVMH model. It is usually the primary time the posh group has launched a trend model from scratch since Christian Lacroix in 1987. If LVMH decides to completely shut the excessive trend model’s doorways, Rihanna’s Fenty would go down within the history-making books.
Cowl Photograph: Instagram |@Badgalriri
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